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ANDD Studio

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Cheltenham Lido

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

Cheltenham Lido came to us for a brand update as part of a wider project focused on securing the future of the historic site. The project included updating the name from Sandford Parks Lido to the more recognisable Cheltenham Lido, alongside developing a refreshed visual identity. Alongside the rebrand, we helped design their sustainability initiative — a long-term programme aimed at safeguarding the lido for the next 90 years. The new identity reflects both the heritage of the site and its commitment to a sustainable future.

project type

Brand Identity

year

2025

client

Cheltenham Lido

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ANDD studio

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Based in: Cotswolds, UK

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© 2026 ANDD studio. All rights reserved

ANDD studio

Email: studio@andd.uk

Based in: Cotswolds, UK

pages

home

about

work

socials

linkedin

Instagram

© 2026 ANDD studio. All rights reserved

ANDD studio

Email: studio@andd.uk

Based in: Cotswolds, UK

pages

home

about

work

socials

linkedin

Instagram

© 2026 ANDD studio. All rights reserved