ANDD Studio
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project overview
Cheltenham Lido came to us for a brand update as part of a wider project focused on securing the future of the historic site. The project included updating the name from Sandford Parks Lido to the more recognisable Cheltenham Lido, alongside developing a refreshed visual identity. Alongside the rebrand, we helped design their sustainability initiative — a long-term programme aimed at safeguarding the lido for the next 90 years. The new identity reflects both the heritage of the site and its commitment to a sustainable future.
project type
Brand Identity
year
2025
client
Cheltenham Lido